We were incredibly fortunate to be given the opportunity to provide interior design services for a brand new mixed used development in Riyadh. Covering a total of 87 hectares this new site includes 1000 villas and apartments, a hotel, sport facility, serviced offices, a cinema, a ballroom, a supermarket, retail outlets, restaurants, bars and coffee shops. The aim was to develop the most exclusive residential development in Riyadh, one that would set a precedent for future developments to emulate.
Before any detail design started we formed part of a team of consultants tasked with defining the targets and goals of the project from a design perspective. Through analysis of the market we were able to define the expectations of future customers and develop and designs which were relevant now as well as in the future.
On a project of this size it is important to limit supply chains and develop consistent design details. This helps to reduce cost, maintain quality through the build and simplify maintenance in an on-going capacity. However, we also needed to propose a scheme that was diverse and rich. We created 9 different levels of accommodation, which ranged and size and specification, however these also varied in terms of their location in relation to shops, gardens and other local amenities.
Status: Phase 1 complete – 2013