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WEST STAND, Chelsea FC

Background

In December 2012 we were asked to review the existing West Stand and Chelsea Football Club and develop a design proposal for the reception, hospitality suites, private boxes and common areas.

Our approach

We accessed the existing building including all of the fixtures and fittings and accessed whether these could be reused and re-appropriated into a new design. This method reduces cost, reduces waste and enables the budget to be directed towards technical and visual improvements.

When the West Stand was originally designed, Chelsea FC were not the global brand they are today and as a result we needed to develop a design which was representative of their new status. We introduced new services and technologies so the additional services and revenue stream could be achieved outside of match days and selected a range of materials, fixtures and fittings which conveyed an appropriate ‘look and feel’ for the modern day Chelsea FC.

Client: Chelsea FC